The video revolution is here

No.  Really.  For years you have seen advertisements on YouTube and even tried doing a few (or paying someone to). 

YouTube Ad results usually are disappointing because:

• The Ad is targeted incorrectly (95% of them are)
• The Ad sucks and is generic like a glorified slide-show with creepy stock photos
• The Ad didn’t clearly direct the visitor to a call to action

The vast majority of online searchers are now going to click on the “video” instead of the “text.”  Get used to it.  In fact if you’re a local business like a .. plumbing biz etc you probably don’t have any competitors doing it so … big deal…?  Right?  Wrong.  While I’m not going to pitch you FUD (Fear uncertainty & Doubt) that your competition is going to take the initiative and beat you out of your lunch with spectacular videos I am going to emphasize that if you want to dominate your current market and future proof your marketing then it’s … SHOWTIME.

I always recommend businesses or institutions new to video start out with what we call cred videos.  Credibility videos are videos that aren’t fast a furious ads but slower paced spokesperson type videos that help prospects:

• Understand what you are about
• See a real human representing and talking about your business
• Feel warm and fuzzy

The next phase would be advertisements which we can also help you with.  Video ads are meant to:

• Instantly communicate what you offer to the prospect
• Keep viewers attention for 15-30 seconds (on average)
• Trigger an action such as calling you now and/or clicking on your website which leads to filling out a form – or calling / chatting with you
• They are pure emotion and aren’t meant to drone on with details and are very different then “cred videos.”